INSTITUTE OF INNOVATION IN TECHNOLOGY & MANAGEMENT

DEPARTMENT:

Management

AREA OF SPECIALIZATION:

Marketing

DESIGNATION:

Professor

EXPERIENCE:

18 Years

Biography

Dr Sarmistha Sarma is a Professor of Marketing ( Department of  Management )at Institute of Innovation in Technology and Management(Affiliated to Guru Gobind Singh Indraprastha University, New Delhi, India). She is a regular contributor to research in reputed national and international journal and an author of five books on various verticals of business management. She is the founder and editor of IITM Journal of Business Studies (JBS) a UGC Care Listed Journal of the Institute.

She is actively involved in promoting  business management studies through constructivist pedagogy and is a part of expert committees of various organizations. She  has been a part of the team for designing training package on Educational Project Planning, Implementation, Monitoring and Evaluation for National Council of Educational Research and Training (NCERT).She has also been a member for designing Global Supply Chain Management course for IGNOU,MBA Programme. She is also a PhD guide with All India management Association (AIMA).She is in the reviewer committee  for State Council of Educational Research and Training Assam Government ,Commerce Course Class-12 and in Updating Curriculum Syllabi and Textual Material  of Vocational Education Textbooks Class 10 and 12 for Pandit Sunderlal Sharma Central Institute of Vocational Education (PSSCIVE),Bhopal.